The Team
Franchise Growth was built to solve a problem we kept seeing across franchise networks.
Head office wanted visibility and consistency.
Operators wanted qualified enquiries and local growth.
Most marketing providers focused on one side or the other.
We built Franchise Growth to support both.
Today we help franchise networks create repeatable demand systems that generate enquiries, track performance and scale what works across territories.
Matt Earle - Founder
Matt has spent more than a decade helping businesses generate leads, build marketing systems and scale growth.
His background spans digital marketing, lead generation, content strategy and franchise growth, with experience supporting brands across multiple territories and local markets.
"The best franchise marketing systems create value for both head office and local operators."
Josh Hall - Founder
Josh helps transform marketing plans into practical campaigns, content and assets that franchise operators can use consistently across their local markets.
His focus is on creating clear messaging, strong creative and repeatable systems that support long-term growth across franchise networks.
"Simple systems scale"
Troy Hillard - Advisor
Troy has built a four-brand franchise network — Wash Rite, Lawn Rite, Hallmark Services, and The Handyman Group — with 250+ franchisees and over $110 million in group-wide annual revenue.
Troy's built the systems, managed underperforming territories, and figured out what it actually takes to keep franchisees growing year after year across local markets.
Troy advises Franchise Growth because he's been on the franchisor side of the table — and he knows exactly where networks leave money on the table at the territory level.
What We Believe
✓ Head office needs visibility
✓ Operators need qualified enquiries
✓ Reporting should be simple
✓ Marketing should be repeatable
✓ Growth should be measurable
✓ Great systems outperform random tactics
Ready To Build Predictable Demand?
Whether you're growing a franchise network or a single territory, Franchise Growth provides the systems, reporting and local marketing support to generate qualified enquiries and scale what works.